A study on how to create a financial education platform for children using Lean Startup and Design Thinking
With the MVP ready we could proceed to the first iteration with real users. We decided to take two children at first, give them a brief explanation and watch them use the app for a while, them ask some questions to how was the experience. Another important point happened while talking to the parents when … Continuar lendo Iteration #1
As we said in the last post, it is essential to understand that, for each age of the kids’ development, their vision for money changes, so to have a maximum effectiveness we have to go along with the phases and know exactly what we could do to improve the learning process. Ana Carolina Cervieri Kassardjian … Continuar lendo Practical techniques for financial education of each phase
Débora Patrícia de Souza explores in her research the importance of financial education for children and elucidates some good information on children learning process and what is the parents’ role, so we will make a compilation of it here. Characteristics of each phases In the first place, it is essential to understand that, for each … Continuar lendo The basis for financial health
According to Martha Henn McCormick, there’s no consensus on what financial capability really means, while most of the programs attempt to teach minimum money management skills regarding, baking, finance, savings, credit, and so on, in the concept of education the implementation or use of the knowledge is so important as the knowledge itself and Johnson … Continuar lendo The Effectiveness of Youth Financial Education
With the results, we dived deep in data analysis Affinity Diagram Important citation from users “I do not want my daughter to go through what I’ve been, if only I had the knowledge I have now (the user had financial problems related with a series of unplanned loans)” “I do not expect this knowledge being … Continuar lendo Interview data analysis
Here is the compilation of all interviews we had until now: Interview 1 Mother with a 3 years old son, probably upper-middle class The kid does not receive an allowance yet, but mother intends to give it when her “son starts to understand the value of money” The first consumer good she wants her son … Continuar lendo Interview Results
The book was a suggestion from professor and it turns out to be one of the greatest books i’ve read on economics. The book breaks the myth of being poor is a failure of character, as commonly seen in media with so many researches being done to prove that generally the poor give in more … Continuar lendo Introduction to “Scarcity: Why having too little means so much?”
The first iteration of the interview, we decided to go to paulista avenue and do some interviews, luckily or not the weather was awful, it was raining all day and our hopes of finding lots of people on the street were low, so we focus on experimenting the interview to measure how good it was … Continuar lendo The importance of iterations to improve the interview
So now we have problem to focus on and the first thing that comes to mind is start creating a revolutionary solution to these people, although design thinking provides a wiser approach: understand your audience. It is very common to put yourself in a position of higher knowledge than you audience and consider your solution … Continuar lendo Empathizing with the audience
The idea came up when I was watching the news and one story caught my attention, it was about a man who withdraw R$15k from FTGS (like a brazilian employee's dismissal fund) and spent half of it in one weekend in a five-star hotel. For me it sounded as stupid as possible, Brazil was going … Continuar lendo Why I decided teach kids finance was the right thing to do
Financial Education for Children 